Campaign Use Case - Catalog Mailer

This use case creates a direct mail campaign using the segmentation grid to drive the selection. Each recipient will receive a printed catalog through the postal service.

Our target audience is customers aged 25-65, but we wish to limit this campaign to the top 3 Deciles in Customer Profit. Since we are sending an expensive catalog we will limit the drop to no more than one per address.

We will test various promotions to sampled audiences and assign each of those unique promotions to a cell. We will put a short descriptive value in the 'Code' column which identifies this promotion.

We need to create the following elements in the campaign document before attempting to use the Grid Segmentation Interface:

On N per X select One per Household ID from the Customer table:

• Grid Segmentation Campaigns
  • Grid Segmentation Campaigns - Export to Excel
  • Grid segmentation Campaigns - Import from Excel
  • Grid Segmentation Campaign Use Case - Credit Card Mailer
  • Campaign Use Case - Catalog Mailer
    • Adding Rows to the Catalog Mailer
    • Catalog Mailer Audience Counts
    • Preparing the File Tactic
    • Adding Tracks to the Catalog Mailer Campaign
    • Running the Catalog Mailer Campaign
  • Unlocking Audiences in Grid Campaigns
  • N Per X and Grid Segmentation Campaigns
  • Grid Segmentation Campaigns and Sampling